Virtual Property Viewing: 5 Useful Tips for Property Agents
Depending on which part of the world you are from, local government policies could affect how property agents do their real estate showings. Some may allow limited amounts of clients to come to the show unit, while others may implement strict lockdown with no possibility to conduct on-site viewings. Hence, real estate agents need to adapt to the current changes and challenges amidst the ongoing global crisis.
Most real estate agents adapt to the situation by changing the way they conduct their businesses. One of the most popular trends nowadays is going online through virtual viewings to keep up with the needed sales quota. While virtual viewings are no longer something new, to conduct one means you would need digital tools and expertise. A virtual open house is a great solution for the current pandemic situation, especially for agents who have clients who are far abroad or are unable or not comfortable visiting a physical showroom unit.
If you believe that virtual viewings can be too costly or complicated, that is no longer the case with the current generation technologies within our reach. You might be surprised to learn how easy it is.
For agents who want to increase their sales revenue despite the community restrictions, virtual property viewing may be the answer. Here are 5 tips to successfully conduct virtual property viewings like a pro.
1. Maximize available tools
Most people think they would need to invest in expensive cameras and microphones to host an online meeting. The good news is you can now simply use your smartphone and a messaging app such as Zoom, Facebook Messenger, and Whatsapp to connect with your clients online.
If you want to be a bit more creative, you can even record or live stream the showroom online. Having a video of the property will help market and promote the listing better to your target clients. If you are a property agent, you may consider using Facebook, Youtube, or our new application, ViuLive. ViuLive is an innovative video solution that supports multiple-dimension live streaming. This unique feature will help capture multiple angles of your property when promoting them virtually. Click here to learn more about our live streaming app.
2. Practice or stick to a script
Before you start your virtual property viewing session, be sure to practice your sales script (or create one if you don’t have any). Though having a sales script is still a highly debated topic, it has a lot of benefits. A sales script can help you sound more confident, give you a place to start, help you remember important details and client pain points, and make it easier for you to overcome price objections.
If you’re not yet ready to host a virtual viewing, you can practice with your colleagues, partners, friends, or family. Devise a script that will help you construct the flow of your future conversations with clients—what to do and how to explain them. Practicing with a “client” will not only help you feel more comfortable but will also help you gain valuable feedback on what you can do to improve your presentation.
Even if you are already familiar with different technologies and are an expert at hosting traditional viewings, combining these elements with a great presentation will surely help you drive successful conversions.
3. Prepare your clients before the actual viewing
One of the major challenges of virtual property viewings is the limited view that cameras can capture as compared to the human eye. A camera can’t capture every square meter available on the property. Therefore, it is important to provide images and information about the property for the client to study before the actual scheduled virtual meeting. They will have a better understanding of the property, as well as identify the areas they would wish to see more of.
A digital brochure or property photos should do the trick. Adding a short video tour will boost the marketability of the property. According to statistics, property listings with video promotions receive 403% more inquiries than those listings that do not have a video.
Your clients should be able to get a rough picture of the property. This will help them come up with their set of questions, which they can ask on the viewing day. It will also help you focus on what the clients wish to see more of rather than on what you assume they may like.
4. Treat your virtual viewings like traditional viewing
Just because it’s conducted virtually online doesn’t mean you should treat it differently. Start your viewings as you would a traditional one by coming in early and dressing appropriately. Most importantly, just be yourself and present it as you always did when you were in a physical meeting with a client. There is no need to change the way you present yourself just because the format has changed.
5. Explain the lifestyle and environmental aspects of the property
It is important for real estate agents to explain the lifestyle and environmental aspects of the property to the clients. This can be a challenge since videos don’t always do a great job of conveying the vibe and ambiance of a property. This is where you need to come in and set the scene. Don’t just focus on the facts and figures of the residence, especially if it is meant to be used as the client’s vacation or second property. Seize the clients’ attention throughout the presentation by making them feel and understand why the property is special. Even though you are communicating online through your phone or computer, always create an emotional connection between your client and the property.
With the ongoing global COVID-19 pandemic, it remains uncertain as to when community restrictions will be fully lifted. But this does not have to stop you from promoting your properties and reaching that sales quota. Hosting a virtual property viewing online will boost your listing’s exposure and increase your lead conversion.
If you’re ready to host your virtual open house, here is a recap of the 5 tips that will help you conduct virtual property viewings like a pro:
- Maximize available tools
- Practice or stick to a script
- Prepare your clients before the actual viewing.
- Treat your virtual viewings like traditional viewing.
- Explain the lifestyle and environmental aspects of the property.
Do you have any other tips to add to our list? Share with us your virtual property viewing experiences in the comments section below!